| Effective | 2026-10-17 |
|---|---|
| Who | Elvora |
| Where | Charlotte, United States |
| Contact | office@elvora.click |
| Site | elvora.click |
Cookie Notice and browser storage ledger for North Tryon appointments.
We record strictly necessary technical tokens, optional audience measurement entries, and paid ad campaign signals. Every tracking key is inventoried below with exact lifespans and zero vague indefinite retentions.
Storage Ledger at a Glance
Binding Answers| Question | Answer & Key Details |
|---|---|
| Who holds the data |
Elvora 130 North Tryon Street, Charlotte, North Carolina 28202, Charlotte, North Carolina, United States |
| Where it is held |
Visitor browser storage & protected Charlotte studio host Local client-side keys ( site_consent_v2, chat_token) and server infrastructure
|
| How long |
Exact retentions: 90 days to 24 months Consent choices & chat: 12 months; server logs: 90 days; ad cookies: 90 days–13 months; enquiries: 24 months |
| Who else sees it |
Google Ads, Microsoft Advertising, Meta Ads Platform partners for click attribution ( gclid, msclkid, fbclid), plus site hosting and mail providers
|
| How to get it out |
Immediate browser reset or DSAR request within 14 days Reopen Cookie Settings in the footer, send Sec-GPC header, or email office@elvora.click |
| Who to write to |
office@elvora.click • +1 (464) 555-7461 Elvora Privacy Desk, 130 North Tryon Street, Charlotte, North Carolina 28202, Charlotte, North Carolina, United States |
Notice Effective Date and Scope
This Cookie Notice and storage disclosure took effect on October 17, 2026 (2026-10-17). It applies directly to all web visitors accessing elvora.click from the United States and internationally. We operate a premium cosmetic store and aesthetic studio at 130 North Tryon Street, Charlotte, North Carolina 28202, Charlotte, North Carolina, United States, managed by Product Manager Irina Petrova since 2021.
We treat browser storage as an intentional ledger rather than an unmanaged cache. When you evaluate our full face cosmetic styling, brow waxing sessions, or cosmetic barrier creams, our servers and measurement integrations write only the minimum keys necessary to keep the consultation interface running and attribute our inbound marketing campaigns.
Storage Categories and Technical Function
We classify every client-side storage element into three discrete operational tiers. We do not blend essential session markers with marketing beacons:
- Strictly Necessary Storage: These keys enable core website functionality. They remember your interactive fit checker calculations, keep your live studio chat connection active between tab switches, and record whether you approved or declined optional trackers. They cannot be turned off without breaking basic navigation.
- Measurement and Analytics Storage: Keys that record aggregate interaction telemetry, such as which treatment descriptions are read, session duration, and server response times. No direct client identity or consultation notes are written to these records.
- Advertising Attribution Storage: Technical identifiers delivered when you reach our studio site from paid digital campaigns. These cookies confirm whether a click resulted in an inquiry form submission on North Tryon Street.
Complete Technical Storage Ledger
The table below lists every primary cookie and browser storage key set directly by elvora.click or through our third-party advertising partners:
| Key Name | Controller / Provider | Classification | Exact Duration | Operational Purpose |
|---|---|---|---|---|
| site_consent_v2 | Elvora (First-party) | Strictly Necessary | 12 months | Stores your binary choice (accepted or declined) for optional measurement and advertising cookies. |
| chat_token | Elvora (First-party LocalStorage) | Strictly Necessary | 12 months | Retains your support desk conversation token so you can resume questions without losing message history. |
| _ga | Google LLC | Analytics | 24 months | Generates an anonymous client identifier to measure aggregate visits and page view frequencies. |
| _ga_* | Google LLC | Analytics | 24 months | Maintains individual session state and calculates time spent reviewing studio service durations. |
| _gcl_au | Google LLC (Google Ads) | Advertising | 90 days | Carries conversion linking logic for Google Ads campaigns directing clients to our booking forms. |
| _uetsid | Microsoft Advertising | Advertising | 1 day | Captures current session activity from Microsoft Advertising search clicks in the Charlotte metro area. |
| _uetvid | Microsoft Advertising | Advertising | 13 months | Tracks unique visitor return intervals to evaluate Bing and Edge paid ad campaign delivery. |
| _fbp | Meta Platforms Ireland Ltd | Advertising | 90 days | Used by Meta Ads to measure conversion actions following an Instagram or Facebook cosmetic display ad. |
Advertising Platforms and Click Identifiers
Elvora runs active paid acquisition campaigns to bring clients to our Charlotte beauty studio. Today, google ads, microsoft advertising, and meta ads send live commercial traffic to elvora.click. When you click one of our ads, the advertising platform appends a unique parameter to the landing page query string:
- gclid: The Google Click Identifier appended by google ads to track ad group performance and booking inquiry completions.
- msclkid: The Microsoft Click Identifier generated by microsoft advertising to measure search and network referrals.
- fbclid: The Facebook Click Identifier attached by meta ads to monitor campaign engagement and appointment inquiries.
These identifiers pass into our conversion measurement tags only when you have granted explicit consent. We never use click parameters to construct invasive profiles, and no ad platform has reviewed, approved, endorsed, or verified our website, formulations, or studio operations.
Consent Mode v2 Integration & Real-Time Signals
To ensure compliance with global privacy regulations and platform mandates, our website implements consent mode v2. Consent mode holds ad_storage, ad_user_data, ad_personalization, and analytics_storage denied until the visitor allows storage, and sets them back to denied the moment the visitor declines or withdraws storage permission.
When a visitor declines, all four consent mode signals stay set to denied. In this denied state, no identifying advertising cookies are written to local storage.
How to Give, Update, or Withdraw Your Consent
You make your initial choice using the floating consent banner displayed upon your first visit. Your decision is written to local storage under the key site_consent_v2 and remains active for exactly 12 months.
You have the right to change your mind at any moment. To withdraw or modify your consent:
- Click the Cookie Settings link located in the footer of every page on this website.
- The consent dialog will re-appear, allowing you to select Decline or Allow.
- Selecting Decline instantly triggers a purge of non-essential tracking keys from your browser session and switches all Consent Mode v2 signals back to denied.
We also respect browser-level signals. If your browser sends the Global Privacy Control header (Sec-GPC: 1), our code immediately honors it as a universal opt-out for all advertising and analytics storage without asking you twice.
Consequences of Declining Optional Storage
Declining optional cookies does not diminish your ability to use our website. You can review all service prices, calculate total treatment times in our Fit Checker, study formulation ingredients, read studio credentials, and submit booking inquiries to our Charlotte front desk.
The only functional change is that our marketing platforms will not connect your visit back to a specific Google Ads, Microsoft, or Meta click, and our internal analytics will not track your pathway across multiple pages.
Third-Party Platform Privacy Statements
Our measurement and advertising partners process technical signals according to their independent privacy standards. We encourage you to review their complete legal disclosures directly:
- Google Ads & Analytics: Learn how Google handles campaign data and user consent at policies.google.com.
- Microsoft Advertising: Microsoft's processing of click identifiers and conversion beacons is described in the official statement at privacy.microsoft.com.
- Meta Ads: Review Meta's cookie controls and advertising preferences within their privacy center at facebook.com/privacy/policy.
Contact Our Privacy Desk
If you have technical questions regarding a specific cookie key, wish to confirm your current consent status, or want us to purge past inquiry records from our studio database, reach out directly: